Pop-ups not just for Christmas at Hull shopping centre    

 Princes Quay bucks the trend by offering short term leases and flexible rates

Hull shopping centre, Princes Quay, has hosted a series of successful pop-up stores over the last 12 months, which are helping boost footfall and consumer spend.

Tommy Hilfiger was the first big brand to open a pop-up within the centre, alongside many local and regional traders who are benefitting from the centre’s short-term lease opportunities.

The iconic fashion brand has seen huge success from its clearance store with footfall on average 20,000 people per month, clearing over 10,000 units of stock since August. The store, which complements Princes Quay’s Outlet offering alongside Next Outlet, Skechers, Ben Sherman and many others, features in the centre’s top ten performing stores every week.

John Magee, Princes Quay Centre Manager, said:

“Our short-term lease opportunities have delivered a fantastic return for both high end brands offering clearance stores and local retailers who are boosting their seasonal trade. We can see from footfall and turnover figures that there’s a demand from shoppers for this type of retail experience.

“From a shopping centre perspective, it’s a fantastic way to diversify our offering and keep shoppers coming back. For any brands considering a pop-up, we have white box units ready and waiting and we’d love to discuss the opportunities available.”

Eight other pop-up stores are currently trading successfully at the centre, including; Weird Fish, M&Co, The Works, Hull Sailor, Yarina Gifts, Geek Store Christmas and local rival rugby clubs Hull FC and Hull KR – who have seen over 13,000 customers through the doors in the first four weeks.

Local independent coffee shop, 2C Bakehouse who opened on the Outlet Level, have just extended their contract for a further six months due to their success.

The centre, located in the heart of the UK City of Culture 2017, welcomes over 5.4 million shoppers per year, with footfall growth consistently ahead of regional and national averages and six new permanent signings in 2019, including toy retailer Toytown, and leisure operator, Enigma Escape Rooms.

Following a £20m investment in 2017, which saw the opening of an outlet level bringing high street and outlet shopping together in a unique concept, the centre has gone from strength to strength. With new shop openings and additional investment from retailers across the centre, footfall has increased by 12% since 2016.

Operators who would like more information regarding opportunities should contact leasing@realm.ltd.uk.

Princes Quay

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