PQ SHORTLISTED FOR INDUSTRY AWARD
Princes Quay Event shortlisted for coveted industry award
Hull shopping centre has been shortlisted for a REVO Purple Apple Marketing Award
The 2019 graduation celebrations continue for Princes Quay shopping centre as the event makes the final stages in the REVO Purple Apple Marketing Awards, standing out amongst many entrants in the UK retail property sector.
Working hard to put the shopping centre on the map, not only as a retail destination, but as a place for leisure, dining and community events, the marketing team at Princes Quay have been recognised for their hard work and commitment. The Purple Apple Awards recognise and reward effective retail destination marketing within the UK retail property sector.
Awarded only to the best events, creatively engaging shoppers through on-site activities, the Purple Apple Events category assesses both the creativity of the event concept and proven results.
After a series of events in 2019, including Santa’s Parade, a Zany Races racetrack and the HIP Photography festival, Princes Quay offered a range of activities for visitors to get involved in.
One event that particularly stood out was the Post Graduation Celebrations, which saw the centre become a focal point of the 2019 Hull University summer and winter graduation weeks. The shopping centre transformed the atrium ground floor space to provide a dedicated drinks reception, live streaming of the ceremonies on the big screen and providing canapes and entertainment to celebrate students’ success.
Sarah Smith, Marketing Manager said:
“Being shortlisted for a Purple Apple award is great for Princes Quay, it’s a real testament to all the team’s hard work and dedication and we’re especially proud of the Post Graduation Celebrations events. We wouldn’t have been able to host such a successful event if it wasn’t for the Universtiy of Hull and Production North and of course the amazing team that we have at the shopping centre, being shortlisted is a massive well done to everyone and all their efforts.”
The results will be announced on the 22nd April at the Purple Apple Awards Dinner in London.